Skip to content
  • [email protected]
  • +92 333 1162 685
Facebook-f Linkedin Instagram Youtube
  • Home
  • About
  • Resources
    • Our Campuses
      • Sunderland Campus
      • London Campus
    • Courses
  • Our Activities
    • Latest News
    • Events and Expo
    • Media Gallery
  • Success Stories
  • Apply Now
  • Contact Us
  • Home
  • About
  • Resources
    • Our Campuses
      • Sunderland Campus
      • London Campus
    • Courses
  • Our Activities
    • Latest News
    • Events and Expo
    • Media Gallery
  • Success Stories
  • Apply Now
  • Contact Us
  • Home
  • About
  • Resources
    • Our Campuses
      • Sunderland Campus
      • London Campus
    • Courses
  • Our Activities
    • Latest News
    • Events and Expo
    • Media Gallery
  • Success Stories
  • Apply Now
  • Contact Us
  • Home
  • About
  • Resources
    • Our Campuses
      • Sunderland Campus
      • London Campus
    • Courses
  • Our Activities
    • Latest News
    • Events and Expo
    • Media Gallery
  • Success Stories
  • Apply Now
  • Contact Us

Category: Uncategorized

Graduations 2026: How this student is helping create a sustainable future in tourism

A graduate from the University of Sunderland is helping create a sustainable future after securing a role in the emerging green tourism sector.

A graduate from the University of Sunderland is helping create a sustainable future after securing a role in the emerging green tourism sector.

Graduations 2026: University of Sunderland delivers its first ever graduating midwives

“Graduating is not just the end of a chapter; it is the beginning of a lifelong commitment to learning, caring, and advocating"

Graduating is not just the end of a chapter; it is the beginning of a lifelong commitment to learning, caring, and advocating

Graduations 2026: Lecturer whose research helped inform COVID Inquiry graduates with PhD

“Carrie provided insightful research that helped curate our response in the COVID-19 Inquiry which will have an impact for future pandemic planning"

Carrie provided insightful research that helped curate our response in the COVID-19 Inquiry which will have an impact for future pandemic planning

Graduations 2026: University recognises the generosity of one of its greatest supporters

David Gray FRICS DL, Chairman of Trustees of The Sir Tom Cowie Charitable Trust and Sir David Bell KCB DL, Vice-Chancellor and Chief Executive of the University of Sunderland

Our donors have made an investment in our institution, our people and in our collective ambition for excellence

Graduations 2026: From charity champion to content creator

"Sometimes great opportunities take you by surprise and it was one that I knew I had to try"

Sometimes great opportunities take you by surprise and it was one that I knew I had to try

Graduations 2026: Best pictures

Can you spot yourself in our graduation gallery?

Can you spot yourself in our graduation gallery?

Graduations 2026: University ceremonies in the heart of the city

I know that students and their families, as well as our staff, will enjoy this new chapter in our history

I know that students and their families, as well as our staff, will enjoy this new chapter in our history

Why New Year’s resolutions struggle to succeed: A cultural perspective

As we prepare to say goodbye to 2025, the University of Sunderland’s Dr Derek Watson, Associate Professor in Cultural Management, is exploring why we might struggle to stick to our New Year’s resolutions – from a cultural perspective – and what we can do to succeed. January 1 triggers many millions of people worldwide into what has been labelled the ‘fresh start effect’ to become a better person. Such a ritual can be traced back over 4,000 years to ancient Babylonians pledging to clear their debts. The reality is that most New Year’s resolutions such as being more careful with our spending, weight loss, positive health choices, increased family and relationship time fail to gain traction, and many are disbanded by February. It is true to say that New Year’s resolutions are as frangible as impulsive Trumpian commitments, wedding vows and Christmas baubles? Through no fault of our own, many play folly to the view that New Year’s resolutions, rather like weight loss are dependent on self-control and will power. It is in fact heavily reliant on one’s ability to change their bad habits which does not come easily. It is process of repeating conscious actions which transition into subconscious intent, often referred to as the ‘law of habituation’. An example of this is driving to work each day and you find yourself on occasions following the same route on a weekend in response to a cognitive lapse due to a lack of focus on the present. A part of the brain called the basal ganglia helps you form and keep habits. It is also the part that makes you react automatically to things you’ve learned. Whilst the cognition of goal formulation is stored within the brain’s frontal lobe, primarily the prefrontal cortex, the prefrontal cortex has the capacity to veto a newly formed conditioned response, but it is more challenging to overcome hardwired habits influenced by the basal ganglia. Bad habits are stealthily ingrained over many years of repeated actions and to irradicated and replace with desired positive habits requires the brain to receive an instant positive stimulus of dopamine, which reinforces the desire to repeat the action as there is a clear correlation between fluctuations of dopamine and motivation. Habit transformations which struggle to release dopamine starve the brain of its reward sensation i.e. motivation and significantly hinders the brains neuroplasticity in the subconscious adoption of positive habits. The decision to adopt New Year’s resolutions is a change process and requires time. For instance, to subconsciously adopt the habit of drinking a glass of warm water with lemon each morning takes approximately two months. It is therefore critical to identify and mitigate against any frictions which would hinder this transition. For example, Netflix have eased the decision-making option when watching their box sets, informing viewers that the next episode will start in nine seconds. Data also indicates that those who select gym memberships closest to their homes are more likely to be active members after three to four months. Whilst those who pen a shopping list avoid impulse purchases.

January 1 triggers many millions of people worldwide into what has been labelled the ‘fresh start effect’ to become a better person

Here’s what happened in 2025 at the University of Sunderland

See what our students, staff and researchers have been up to over the past 12 months

See what our students, staff and researchers have been up to over the past 12 months

A Christmas message from the University Chaplain

The University's Chaplain Reverend Chris Howson delivers his annual Christmas message to staff and students.

The New Year can be a time to make brave new decisions about who we want to be in the coming year

Next →
×
💬
Let's Chat ×

Legal Disclaimer

This website has been developed and is maintained by THE SCSP, the official representative of the University of Sunderland in Pakistan. It has been created with the permission of the University of Sunderland management to promote the University and its programmes specifically for students in Pakistan.
Please note: This is not the official website of the University of Sunderland.
All content on this website has been reviewed and approved by the University of Sunderland. For comprehensive, official and up to date information, we encourage you to visit the University’s official website at: www.sunderland.ac.uk
We are responsible for providing full guidance and application support to students across Pakistan.
For further information, feel free to contact our team:
[email protected]
To learn more about the University’s courses and programmes, please visit the official website: www.sunderland.ac.uk

The University of Sunderland’s Pakistan office provides complete support for students applying to its Sunderland and London campuses.

Facebook Instagram Youtube Linkedin

Useful Links

  • About Us
  • Sunderland Campus
  • Courses
  • Events

University Location

Contact Us

  • +92 333 1162 685
  • [email protected]

Copyright © 2025 University of Sunderland Pakistan Regional Office

Technology Partner: Cloud Lab Private Ltd

WhatsApp us